Garron Reynolds | Managing Director and Owner at FRIKA HAIR Pty Ltd
Garron Reynolds is the Managing Director and Owner at FRIKA HAIR Pty Ltd. He decided to return home from the USA after living abroad for 16 years, based on the promise of South Africa being the first prosperous multicultural society; the natural beauty of the country, the beautiful warm people, and especially the compassion of African Women. He then started Frika Hair in 1997, believing that the foreign, well educated, diaspora of South Africa should consider coming home to make their difference here.
My Definition Of Success | Success now is about enjoying the now and not wishing you were somewhere else or someone else. Definitely changed since I left school where I probably equated success with material wealth.
Starting Frika | I always knew that you had to make money in places other people weren’t looking, so you had to do things differently. But having said that, it was not just about making money; it was trying to find something Afro-centric, because I knew South Africa was going to be all about the new South Africa. Another big thing is that my father was involved in white wigs since 1972, too… And when I came here, white wigs were definitely not a market that was growing, so Afro hair made sense.
I Am Driven By | Being successful in challenging environment where there are more pessimists than optimists.
Principles I Live By | Honesty, Integrity and what must be said in places like Africa, no bribes.
How I Use My Mind | Through visualization of who and where I want to be.
Tips On Dealing With Doubt | Sleep well, eat well, play lots. .
How I Perform At Your Peak | As much sleep as I can get, exercise 5 days a week; and my green drinks.
The Vision Behind Frika | I most definitely had a vision: We aimed to be, maybe not the biggest African hair, but the best. I also really believed in my reasons for doing it. And that is a real key ingredient of being successful. I keep using this word Afro-centricity, because I was really was perturbed by the fact there was a “western faced” African beauty, and it goes down to the way African women were presented in the media, and I don’t mean to talk badly of Naomi Campbell, but she was sort of cappuccino and has this skinny western nose and there was nothing really Afro in her beauty, and I thought well that’s a little bit unfair and a little bit biased, so let’s try and get to the essence of what real African beauty is, and it’s about strong, proud women.
Visions of the Market | I hope that Johannesburg becomes like the Paris of Africa. So I think if we stay true to our brand identity here, and build it properly here, we will get to take on Africa. But South Africa is a big enough market for me to play in at the moment, and I think we can do a lot better at it than we are doing, so it’s still very much in my back garden, and I have major, major growth plans for South Africa this year. London would be nice, a little trip overseas every year would be nice, or Paris…
Invest In Your Start-up | Invest everything you’ve got in your business for the first 3-4 years. Live really like a monk, and you should wake up one day and suddenly you have this money
On Financially Struggling When starting Out | You don’t need money to have fun. And you can stylize it. I mean I drove a 1980 Benz for a good 11 years, and that was a talking point.
Driven To Grow | I want to put myself into more uncomfortable areas. If it feels scary, if it feels awkward, then I think you’ll probably find me there, but that’s easier said than done as it’s very easy to retreat into a comfort zone.
On Inspiring Your Children | If you have children, teach them to believe in themselves and don’t channel them into what you think they should be doing, even though my dad did that to me, try and find what makes this little person tick and let them do that. Childhood dreams are very powerful and you should nurture that in your children; there is no dream that is ridiculous.
Favourite Thing About What I Do | I would say that the most intoxicating thing about what I do on a daily basis is watching the woman’s face when you change their hairstyle. You can never get too drunk off that. Its almost limitless in how many times they can be fascinated by how they look. And that’s fun.
What I Look for in Employees | One of the biggest things you can learn in running your own business, is how to hire right. Always look for Passion. You can see their eyes light up when they talk about hair. So passion for what they’re doing. It’s not the money that’s going to make them get out of bed every morning; it’s the passion for what they’re doing.
Finding Your Passions | I think people sometimes struggle to find their passions and I think the best thing ever said to me was, “What makes the hair on your arms stand up, or there’s like an feeling inside your tummy? What gives you that?” And if you can do that you won’t find it work, and that’s a lovely thing.
Daily Actions and Habits | The cool thing about obviously being at this particular stage is that the work doesn’t control you so much, so you’ve now got people doing a few of the things that you used to do. So you can come into the office when you decide. An ideal day is starting with a yoga class in the morning – normally three times a week – and then I’ll do my emails from about 7-8… and then I’ll come into the office. Now I’m trying to work on new ideas. I’ve got another business I’m working on at the moment… It’s for Caucasian women.
My Quirks | Waistcoats! I love my waistcoats! The most practical piece of clothing… I think they’re becoming extinct, so you’ve got to go rummage through your grandfather’s clothes.
Believing in Yourself | I don’t believe there’s anything I can’t really do. It’ll just take a lot of hard work, and I will need to plug at it, but I’ll get it right. So it’s pure self-belief and there’s people who are better at me at certain things, but you always think, “I can do what they can do.” You know, I never think, “Oh, I can’t do that.” I always think, “Yeah I can do that; just give it a go.”
Advice On Building Wealth | Live frugally in beginning, don’t buy cars on credit after you are 25, buy property, go as far as not drinking bottled water; by one bottle and just keep refilling at the tap (if you live with safe water obviously). These types of habits will get you enough money that eventually you will not have to worry about this kind of frugality.
I Am Inspired By |
- Bjarke Ingles
- Capt..Mbaye Diagne, (Sengalese NATO Peacekeeper)
- Wangari Maathai,(Enviromentalist, Political Activist)
- Elon Musk
- Nelson Mandela
The Meaning Of Life Is | Learning how to live a happy life.
The Best Advice I’ve Received | You can always change your mind, no decision is forever.
Useful Links |